A more strategic way to bring your home to market.
Selling in Denver and the Front Range. Derrick Krueger, Real Estate Advisor.
Before the listing
Getting the price right comes first.
Before a price is set, Derrick looks at the house two ways: how it shows, and what it will cost the next owner to keep.
You get his read on how it shows and on what it costs to keep, including where the two disagree.
The prep
Getting the house ready to sell.
- Paint
- Floors
- Lighting
- Landscaping
- Decluttering
- Staging
- Repairs
- Window cleaning
- Photography
- Pricing
- Launch date
- Showing plan
None of that work is glamorous, and every piece of it is settled weeks before the first showing, in an order that decides what a buyer sees first.
Phase one
The house goes out off-market first.
A private exclusive goes out to Compass agents before it ever touches the MLS, so you can test the price without the listing racking up days on market.
Phase two
Coming Soon, test the pricing then go to market.
The listing becomes visible on Compass ahead of the launch. Interest builds early, and the price and the date can still move.
Phase three
Then it reaches the open market.
The full MLS launch comes with the price already tested and the date chosen.
Concierge
The work gets paid for when the house closes.
Compass Concierge covers flooring, paint, staging and light renovations before the listing goes up, with payment deferred until the house closes.
It is optional, and plenty of sellers skip it. If the house needs the work, the point is to have it looking its best the day it goes on the market. Terms are set by Compass and subject to change.
Thinking about selling?
Tell Derrick where the house is and roughly when you want to move. He will give you an honest read on the price, the prep, and the timing.